Okay, Spotify. We have an issue.
I just heard an ad for mac and cheese bowls that are microwavable.
But the way they advertised it was in such a way that they assumed they knew my life.
The ad went something like this
"It's after seven and you're still at work listening to spotify? Looks like you're going to miss dinner with the 'fam! Try our product, it's microwavable, and easy to make! This product is made for nights just like this."
The point I'm trying to make here is that this ad assumed I was A. At work at 8 o clock, somewhere which, I don't really want to think about being at the moment, B. Assumed I was a father and had a family of mouths to feed. C. It assumed I'd eat mac and cheese and let my kids eat it. Or even me, for that matter.
The target audience is wrong.
I don't know, maybe some adults just love listening to dubstep, dnb, trance, dance, electronic, you name it.
But still, maybe your target audience shouldn't be frequent music listeners, I don't know.
Or at least make sure I listen to the Beatles or something before assuming I have a family.
Advertise to me better please.
Thanks.
No comments:
Post a Comment